In a world where data-driven decisions can make or break a business, the search for the ultimate business analytics app intensifies. Insights from a CEO and a Director lend unparalleled credibility to this discussion. Starting with why Qlik offers comprehensive BI solutions and concluding with how Domo optimises e-commerce data tracking, this article presents seven expert insights. Discover the leading contenders that could shape your 2024 business strategy.
- Qlik Offers Comprehensive BI Solutions
- Looker Studio Enables Real-Time Insights
- Tableau Provides User-Friendly Visualisations
- Firebase Is a One-Stop Analytics Shop
- Sisense Enhances Complex Data Analysis
- Power BI Integrates Seamlessly With Microsoft
- Domo Optimises E-Commerce Data Tracking
Qlik Offers Comprehensive BI Solutions
The best companies choose one thing to do, and do it really well. Qlik is that company when it comes to Business Intelligence (analytics). The range of reports and visualisations is virtually endless. Their AI is very savvy at detecting data connections and giving users insights that they may not have found on their own. Qlik also has a native mobile app that runs very well, even compared to the desktop version. However, most companies are turned off by the price and the steep learning curve. I’d argue that the value it provides is worth the investment of learning the program, and paying for it.
Bill Mann, Privacy Expert, Cyber Insider
Looker Studio Enables Real-Time Insights
For deep, real-time insights and seamless integration with other tools, Looker Studio stands out as the perfect choice. It enables interactive dashboards that connect with multiple data sources, giving teams a unified view of performance without needing advanced technical skills. Looker’s AI-powered anomaly detection alerts you before things go south—like when customer churn trends start to spike unexpectedly. It’s a true game-changer for agile decision-making, especially when every second counts.
Alari Aho, CEO and Founder, Toggl Inc
Tableau Provides User-Friendly Visualisations
The best business analytics app for driving data-driven decisions in 2024 is Tableau. Its user-friendly interface enables anyone to create interactive visualisations and dashboards without needing technical expertise. Tableau integrates with various data sources, allowing for real-time analysis of complex datasets. Key features include powerful trend visualisation and a strong community-support system. Overall, Tableau’s capabilities make it essential for businesses looking to leverage data for informed decision-making.
Bram Louwers, Director, BrainManager
Firebase Is a One-Stop Analytics Shop
Firebase is a one-stop shop for app-development needs and combines analytics and infrastructure into an all-inclusive service. One of the key advantages of using it is that it offers a wide selection of features, like hosting, crash reporting, analytics, and A/B testing, all in one package. The G2 provides Firebase a rating of 4.5 out of 5. It’s available on both iOS and Android platforms. It’s an impressive tool that is free to use, but paid options can be considered for higher traffic volumes. The pros and cons of Firebase are as follows:
Pros:
- It offers real-time tracking and reporting
- Detailed report on customer’s behavior and engagement
- Easy integration with other tools
- Custom event and audience segmentation capabilities
- Automatic tracking of key users
Cons:
- Limited customisation compared to some other analytics platforms
- Privacy issues due to data storage on Google’s servers
- Dependency on the internet for real-time updates
- Less intuitive UI compared to others
- Hard to learn for beginners
Dhari Alabdulhadi, CTO and Founder, Ubuy New Zealand
Sisense Enhances Complex Data Analysis
I’ve found Sisense to be a game-changer for our data analysis. Its ability to handle complex datasets and provide AI-driven insights has really helped us make smarter decisions about our blockchain-based verification system.
Michael Sumner, Founder and CEO, ScoreDetect.com
Power BI Integrates Seamlessly With Microsoft
As a project manager, I’ve tested both Power BI and Domo, and I lean toward Power BI for its seamless integration with other Microsoft tools we use. Its AI features have helped us spot trends in game-development cycles that we hadn’t noticed before, leading to more efficient workflows.
Christian Marin, CEO, Freezenova
Domo Optimises E-Commerce Data Tracking
For our e-commerce clients, we’ve had great success using Domo to track and optimise their Shopify stores. Its user-friendly interface and ability to integrate multiple data sources have been crucial in helping us create data-driven marketing strategies that actually boost sales.
Joshua Uebergang, Founder, Digital Darts
