In the rapidly evolving world of digital content, choosing the best video sharing app for showcasing and discovering content can seem daunting. Insights from a Creative Director and a Director of Growth shed light on the top apps for 2025, providing invaluable advice for content creators. The article kicks off with a detailed review of TikTok’s user-friendly and engaging interface, and concludes with YouTube as an unrestricted creative platform.
| Platform | Features & Strengths | Best Use Cases |
|---|---|---|
| TikTok | User-friendly interface, trending content, advanced algorithm for engagement, strong community interaction. | Viral short-form content, trend discovery, interactive user engagement. |
| Instagram Reels | High-quality video compression, AI-driven content discovery, integration with Instagram Shopping and Facebook. | Visual brand promotion, product showcasing, reaching a mobile-first audience. |
| YouTube | Unlimited creative freedom, vast audience reach, strong search capabilities, YouTube Shorts for quick engagement. | Storytelling, educational videos, entertainment, long-form and short-form content. |
| LinkedIn Video | Professional content focus, AI-powered engagement, decision-maker targeting, seamless business workflow integration. | Thought leadership, product demos, professional networking. |
| Facebook Watch | Integrated with Facebook’s ecosystem, group sharing, and discoverability via News Feed. | Community-based content, family-oriented videos, event promotion. |
| Snapchat | Short, disappearing videos, augmented reality (AR) filters, focus on casual, intimate sharing. | Brand engagement through AR filters, casual marketing campaigns, real-time updates. |
| Vimeo | High-quality video hosting, advanced customisation options, professional tools for creators. | Professional video hosting, portfolio showcases, independent films. |
| Twitch | Live-streaming focus, interactive community, highly engaged gaming and creative audience. | Gaming live streams, creative tutorials, live Q&A sessions. |
| Pinterest Video | Integrated into visual search platform, focus on inspiration and aesthetics, strong link to e-commerce. | Product demonstrations, DIY tutorials, visually engaging marketing campaigns. |
| Twitter Videos | Concise video content, high engagement during trending moments, strong link-sharing potential. | Quick updates, real-time event coverage, thought-provoking video snippets. |
| Reddit Videos | Community-focused content, discussions and debates, niche audiences. | Explainer videos, topic-specific tutorials, connecting with niche communities. |
| WhatsApp Status | Casual video sharing, temporary content format, personal interactions. | Personalised marketing, limited-time offers, community connection. |
| WeChat Video | Integration with messaging, e-commerce, and other WeChat ecosystem services. | Localised content for Asian markets, e-commerce-driven video marketing. |
| Discord Streams | Community-oriented, real-time video and voice streaming for dedicated groups. | Gaming content, private community updates, collaborative live sessions. |
| Rumble | Monetisation-focused platform, free speech-oriented, growing audience base. | Monetised content, alternative viewpoints, independent creators. |
| Dailymotion | Established video-sharing platform, focus on global and niche content distribution. | Publishing news clips, international video distribution, independent storytelling. |
| Triller | AI-powered video editing, music focus, creator-friendly. | Music videos, artist promotion, short creative content. |
| Byte | Short looping videos, emphasis on creative community. | Micro-content, artistic experiments, comedic loops. |
| Kwai | Trending in Asian markets, gamified engagement, strong regional appeal. | Trend-based short-form videos, regional campaigns, gamified video challenges. |
| Vero | No ads, chronological feed, focus on authentic and creative expression. | Artistic storytelling, building loyal communities, ad-free content promotion. |
Discover a total of four expert insights to help make an informed decision.
- TikTok: User-Friendly and Engaging
- Instagram Reels: Superior Compression and Discovery
- LinkedIn Video: Effective for Professional Content
- YouTube: Unrestricted Creative Platform
TikTok: User-Friendly and Engaging
To me, TikTok is by far the best video-sharing app in 2025 for my business. First of all, it features a user-friendly interface that makes creating short, engaging videos a breeze. The app offers fantastic editing tools and effects, allowing creators to easily produce eye-catching content.
What’s more, TikTok’s algorithm quickly learns users’ preferences, providing a personalised feed that keeps them entertained and informed. If you head to the search bar, you can find trending hashtags, challenges, and popular sounds—all just a click away from discovering new trends.
The app also fosters community engagement. Anyone can interact with creators and other users through likes, comments, and shares, which builds a genuine sense of connection. Overall, TikTok is a powerful platform for showcasing content and staying ahead of the curve!
Marissa Sabrina, Creative Director, LeadLearnLeap
Instagram Reels: Superior Compression and Discovery
With my background in developing mobile-optimisation tools, I’ve analyzed the technical infrastructure of major video platforms, and Instagram Reels stands out in 2025 for its superior video compression and delivery system. I’ve noticed its AI-powered content discovery engine consistently outperforms other platforms in connecting niche content with interested viewers—our tech tutorial Reels get 3x more engagement than identical content on other platforms. The integration with Instagram’s shopping features and cross-posting capabilities to Facebook makes it particularly powerful for business users looking to maximise their content’s reach.
Joshua Odmark, CIO and Founder, Local Data Exchange
LinkedIn Video: Effective for Professional Content
As a growth director who’s tested numerous video platforms, I’ve found LinkedIn Video to be surprisingly effective for showcasing professional content in 2025, especially with its new AI-powered engagement features. Just last month, our team’s product demos got 5x more qualified leads through LinkedIn Video compared to other platforms, mainly because it puts your content directly in front of decision-makers and integrates seamlessly with business workflows.
Yarden Morgan, Director of Growth, Lusha
YouTube: Unrestricted Creative Platform
I would say that YouTube is the best video-sharing app at the moment, especially since it’s just overtaken Netflix in prime-time watch time here in the UK. The app allows for creatives anywhere to upload content with almost no restrictions. Recently, I watched a short film made on an iPhone in Africa by a group of friends trying to build a production studio. They have no funds, no high-tech camera equipment, but they were able to create a film that had drama, emotion, and a great story. The platform also has the usual social side with YouTube Shorts, allowing for comments, likes, and dislikes. Instead of googling a question, try YouTubing it; it usually will result in better, clearer, and quicker answers.
Callie Poston, Company Director, Forever Callie Media
