In a digital era where websites transform into dynamic apps with ease, this article unveils the pivotal steps to make that transition seamless. It distills wisdom from industry specialists, ensuring readers gain access to tested strategies and cutting-edge techniques. Dive into a compilation of expert insights covering everything from AI personalisation to leveraging device-specific features and beyond.
- Integrate AI-Driven Personalisation Early
- Leverage Device-Specific Features
- Incorporate Micro-Interactions During Loading
- Add Accessibility Features Using AI and AR
Integrate AI-Driven Personalisation Early
When transforming a website into an app in 2025, one unique step that can truly stand out is to integrate AI-driven personalisation early in the mobile app development process.
AI allows you to tailor the app’s content, features, and recommendations based on user behavior, making the mobile app more engaging and valuable. For example, apps like Spotify and Netflix use artificial intelligence to deliver personalised experiences, contributing to higher user retention rates (up to 80% in some cases).
How to Implement It:
- Analyze Website Analytics: Start by gathering user behavior insights from your existing website such as most-visited pages or frequent search terms.
- Incorporate AI Tools: Use platforms like TensorFlow, AWS Machine Learning, or OpenAI APIs to integrate features like personalised recommendations or dynamic content displays.
- Example Use Case: If your website is an eCommerce platform, your app can suggest products based on past user interactions, such as search history or purchases.
Benefits of Adding This Step:
- Boost Mobile App Engagement: AI-driven apps see up to 50% higher engagement rates compared to non-personalised apps.
- Improve User Retention: Personalised mobile app experiences ensure users keep coming back, reducing churn.
- Optimise App Development: Implementing AI technology early ensures seamless integration, saving time and resources.
If this step is part of a 10-step guide to transforming a website into an app, it would fit after the wireframing stage but before finalising the mobile app architecture. This ensures AI features are central to the app design and user flow.
Vishal Shah, Sr. Technical Consultant, WPWeb Infotech
Leverage Device-Specific Features
Add device-specific features.
Why it’s unique: Enhance your app’s appeal by leveraging native device features like GPS, push notifications, camera access, or biometric authentication.
Example: A food delivery app can use GPS to provide real-time tracking, while an e-commerce app can send personalised push notifications for sales.
Stat: Push notifications can increase engagement by 88% when personalised.
When you incorporate device-specific features, your app can provide experiences beyond what your website offers, making it indispensable for mobile users. Integrating biometric authentication simplifies login processes, while GPS enhances location-based services, making the app more engaging and functional.
With these steps and a focus on leveraging mobile-native features, transforming a website into an app in 2025 (and 2025) becomes a strategic move to boost engagement and retention.
Matthew Lam, Full-Stack Developer, Penfriend
Incorporate Micro-Interactions During Loading
I’ve learned that incorporating micro-interactions during the app’s loading states is crucial—we saw user retention improve by 31% after adding these subtle animations. Last quarter, we transformed a static website into an app and added loading skeleton screens with animated gradients, which reduced perceived loading time by 40%. I always tell my team to focus on these small details because they make the app feel more responsive and polished, even if the actual loading time remains the same.
Christian Marin, CEO, Freezenova
Add Accessibility Features Using AI and AR
Adding accessibility features utilising AI, AR, and voice recognition are not just stand-out features anymore in 2025. They are crucial for an app to be recognised as functional. We developed a mobile application for the Northern Territory and implemented an AI chatbot within the app, allowing users to easily book taxis, hotels, and more. Users quickly started using the app to interact with AI like a tour guide. This increased ROI for the business and turned users into customers
Gursharan Singh, Co-Founder, WebSpero Solutions
